What is Inbound?

Inbound marketing is a methodology using specific long-term strategies that attract your customers’ by having conversations with them and providing helpful content. Providing relevant content engages the prospective customer along their buyer’s journey and allows you to be present when they are searching for your business, products or services.


Illustra manages every facet of inbound marketing including content creation and promotion, web development, landing pages, forms, social media, graphic design, search engine optimization (SEO) and analytics. These tactics are strategically integrated to match and support your business goals.

Inbound Methodology

Inbounds marketing methodology helps you earn prospects’ attention, converts them to leads, nurtures those leads through the buyer’s journey and turns them into delighted customers. There are different phases that make up the inbound methodology:

In order to attract leads you have be where they are looking for answers. Most buyers start looking online for those answers. Therefore, building a website and social media platform that distribute helpful resources is essential.

Ways to attract:

  • Blogging
  • SEO
  • Social media

Tools to attract:

  • Blogging platform
  • Keyword tracking
  • Social publishing

You convert website visitors into leads by providing relevant and valuable resources in exchange for contact information.

Ways to convert:

  • Lead generation
  • Content offers
  • Optimization

Tools to convert:

  • Forms
  • Calls-to-action
  • Landing pages

Lead management strategies and personalized content help you qualify the best prospects to hand over to sales and which ones need to be nurtured.

Ways to qualify:

  • Form strategies
  • Personalized content

Tools to qualify:

  • CRM software
  • Lead management software

We use automation software to ensure a lead is receiving personalized content and resources to help them find the information they are searching for.

Ways to nurture:

  • Marketing automation
  • Content management tools

Tools to nurture:

  • Email
  • Web pages
  • Social media
  • Articles

We constantly review your prospects actions on how they interact and engage with your inbound content. This analysis allows us to understand what influences them and make adjustments to optimize your marketing plan, create more leads and secure new customers.

Ways to analyze:

  • Key performance indicators (KPIs)
  • Assess marketing quality
  • Assess sales-generation quantity

Tools to analyze:

  • SEO
  • Study how well a specific content piece generates leads

Continued timely content is distributed to leads guiding them through their unique buyer’s journey. Once the lead is ready they are passed to the sales team for further communication.

Ways that help close:

  • Marketing automation
  • Email marketing
  • Sales alignment

Tools that help close:

  • CRM
  • Email software
  • Workflows

By providing continuous value to your client they become your loyal promoters and help drive new leads by offering referrals, positive reviews and repeat business.

Ways to delight:

  • Personalization
  • Community engagement
  • Surveys

Tools to delight:

  • Survey software
  • Smart content
  • Social monitoring

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Provides marketing services using in-bound and out-bound marketing techniques to generate leads and increase sales. Our clients are both B-to-B and B-to-C in CPG, Food, Agriculture, Fuel, electronics, Real Estate and Energy.

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3222 West Berteau
Chicago, IL 60618