4-Steps for Creating Great Blog Content

This FREE guide will take you through the 4-steps for creating great blog content and provide some tips on how to successfully leverage it to generate leads.

Now more than ever, it’s extremely important to continually connect with customers when they are looking for answers to questions and solutions to their needs. One way to connect with them is by having conversations that provide relevant and helpful content.

Potential customers want and need to be educated in order to make informed purchase decisions. Thoughtful and personalized content not only educates them, it helps offer outstanding customer service and outreach that turns clients into promoters.


Here are some best practices to follow for content creation:

• Focus on creating original content to your buyer persona’s.
• Keep it educational, not promotional. Provide something to solve a problem or learn more about.
• Give the reader something to do when they finish your post. What is your call-toaction? Step-by-step instructions can help build trust.

Here are a few tips to keep your content readable:

• Short sentences and paragraphs read better.
• Break up content with the use of headings and subheads. This also makes navigating the post easier.
• People are visual. Use images and infographics to help tell the story.

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