Saputo
Treasure Cave Cheese Relaunch
Illustra redesigned the packaging for Treasure Cave Cheese, created supporting promotional programs and rolled out a new website.
Treasure Cave Cheese is the #1 Blue Cheese and marketed to households that are interested in entertaining with an upscale feel and want to treat their guests to a little luxury.
The packaging, website and promotional materials have a luxury feel supported by rich royal colors, typography and fancy recipes that can be downloaded from the website.
Year long supporting marketing elements to help drive sales in the dairy and deli cases included online banner ads, National FSI’s in the Sunday newspaper, in store point of sale coupons, ad’s in Food and Wine magazine, on-pack coupons, website recipes and a custom folder containing all sales material.
Gold level Millennium Award Winner
• Best Brochure
• Best P.O.S.
Recent Work
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U.S. Dairy Stewardship Commitment
Stakeholder-aligned initiative to advance sustainability leadership across the dairy community.
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The “FIRST” great tasting yogurt, made from Whey protein that helps you make the most of your calories.
NuVal® Scoring System
Helps you cut through confusing nutrition information so you can make decisions about food quickly and easily.
Farm Energy Efficiency
Progams t help meet the dairy industry’s voluntary goal to reduce greenhouse gas emissions by 25%.
Treasure Cave Cheese Relaunch
Redesign packaging, created supporting promotional programs and new website.
SpongeBob SquarePants Promotional Sweepstakes
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Create an incentive promotional program honoring the President’s Council qualifiers for their superior accomplishments.
Branding and Marketing Strategy
Create the brand mark, marketing plans to increase sales and a website for customer to learn more about STACI.
Promotional Sweepstakes
Created an online entry form and gave away a Nintendo DS Light everyday for 61 days.
Branding and Marketing Strategy
Create brand and marketing Strategy that would incorporate the many offerings in the meeting and events industry.
