STACI
STACI Branding & Marketing Strategy
STACI Corporation provides custom-designed manufacturing and supply chain solutions to mid-sized Original Equipment Manufacturers.
Their service footprint includes three principle areas – Electronic Manufacturing Services (EMS), Printed Circuit Board and Electro-mechanical Components.
Illustra was asked to create the brand mark, marketing plans to increase sales and a website for customer to learn more about STACI.
We identified that there were two target markets for STACI to focus their efforts on. The first is the CEO level that is concerned about the bottom line costs and the second is the engineer who is concerned with producing a product that the customer needs.
A brand mark was developed to look and feel like a circuit board and the website was design for the two targets to navigate easily.
The direct mail campaign was created that included a unique brochure that contained information about STACI printed on it and allowed for a DVD and inserts to be placed inside corresponding to the individual target market.
Recent Work
View Our Portfolio
U.S. Dairy Stewardship Commitment
Stakeholder-aligned initiative to advance sustainability leadership across the dairy community.
Better Whey of Life
The “FIRST” great tasting yogurt, made from Whey protein that helps you make the most of your calories.
NuVal® Scoring System
Helps you cut through confusing nutrition information so you can make decisions about food quickly and easily.
Farm Energy Efficiency
Progams t help meet the dairy industry’s voluntary goal to reduce greenhouse gas emissions by 25%.
Treasure Cave Cheese Relaunch
Redesign packaging, created supporting promotional programs and new website.
SpongeBob SquarePants Promotional Sweepstakes
Helped secure sales in the top 10 grocery chain dairy cases and engaged children
Cuna Mutual Employee Group Incentive Promotion
Create an incentive promotional program honoring the President’s Council qualifiers for their superior accomplishments.
Branding and Marketing Strategy
Create the brand mark, marketing plans to increase sales and a website for customer to learn more about STACI.
Promotional Sweepstakes
Created an online entry form and gave away a Nintendo DS Light everyday for 61 days.
Branding and Marketing Strategy
Create brand and marketing Strategy that would incorporate the many offerings in the meeting and events industry.
