Better Whey of Life Branding
Illustra created a Strategy for the Better Whey of Life brand then rolled it out…
Frigo Cheese Heads Relaunch
Illustra redesigned the packaging for Frigo Cheese Heads string cheese, created supporting promotional programs and sales materials.
Frigo Cheese Heads string cheese is the #1 selling string cheese with a market share of 22% nationally. It’s strong in all markets and is carried by the top 10 grocery chains.
Target audience is mothers with children 3-14 with sweet spots being girls 9 years old and boys 10 years old.
The packaging and promotional materials have a fun colorful feel that attract children and stand out in the dairy and deli aisle.
Year long supporting marketing elements to help drive sales in the dairy and deli cases included National FSI’s in the Sunday newspaper, in store point of sale coupons, on-pack promotions, inner wrappers with trivia and a custom folder containing all sales material.
Gold level Hermes Creative Award Winner
• Integrated Marketing Campaign
Categories
Branding, Graphic Design, Package Design, Print Design, Promotions, Web DesignClient
Frigo Cheese Heads
Related Posts
SpongeBob SquarePants Promotional Sweepstakes
Illustra partnered with Nickelodeon to create a SpongeBob SquarePants promotional sweepstakes for Frigo Cheese Heads…
Frigo Cheese Heads Back to School Crayola Markers Promotion
Illustra redesigned the packaging for Frigo Cheese Heads string cheese, created supporting promotional programs and…
Nintendo Promotional Sweepstakes
Illustra created a promotional sweepstakes for Frigo Cheese Heads string cheese that helped secure sales…
Minding Your Business Branding
Illustra was asked to create a brand Strategy for Minding your Business that would incorporate…
Stewardship Commitment Initiative
The U.S. Dairy Stewardship Commitment (Stewardship Commitment) is a voluntary, stakeholder-aligned initiative to advance sustainability…