Nintendo / Saputo
Nintendo Promotional Sweepstakes
Illustra created a promotional sweepstakes for Frigo Cheese Heads string cheese that helped secure sales in the top 10 grocery chain dairy cases and engaged children aged 3-14.
The promotion gave away a Nintendo DS Light everyday for 61 days. Illustra created an online entry form that drove participants to the Frigo Cheese Heads website for contestants to fill out for their chance to win.
Supporting marketing elements included online banner ads and an FSI in the Sunday newspaper for their chance to win.
Supporting marketing elements included:
• Advertisements on Nintendo website
• National FSI’s in the Sunday newspaper
• Online entry form
• Banner ads on Nintendo website
This has been the most successful promotion for Frigo Cheese Heads string cheese.
Recent Work
View Our Portfolio
U.S. Dairy Stewardship Commitment
Stakeholder-aligned initiative to advance sustainability leadership across the dairy community.
Better Whey of Life
The “FIRST” great tasting yogurt, made from Whey protein that helps you make the most of your calories.
NuVal® Scoring System
Helps you cut through confusing nutrition information so you can make decisions about food quickly and easily.
Farm Energy Efficiency
Progams t help meet the dairy industry’s voluntary goal to reduce greenhouse gas emissions by 25%.
Treasure Cave Cheese Relaunch
Redesign packaging, created supporting promotional programs and new website.
SpongeBob SquarePants Promotional Sweepstakes
Helped secure sales in the top 10 grocery chain dairy cases and engaged children
Cuna Mutual Employee Group Incentive Promotion
Create an incentive promotional program honoring the President’s Council qualifiers for their superior accomplishments.
Branding and Marketing Strategy
Create the brand mark, marketing plans to increase sales and a website for customer to learn more about STACI.
Promotional Sweepstakes
Created an online entry form and gave away a Nintendo DS Light everyday for 61 days.
Branding and Marketing Strategy
Create brand and marketing Strategy that would incorporate the many offerings in the meeting and events industry.
