Minding Your Business Branding
and Marketing Strategy

Illustra was asked to create a brand Strategy for Minding your Business that would incorporate it’s many offerings in the meeting and events industry.

The result was positioning the company as a “Strategic Meeting and Event Agency” that brings ideas to light and helps organizations transform communication objectives into relevant and memorable experiences through meetings and events.

The brand mark is very linear and incorporates a light bulb nestled between two heads conveying the message of strategic thinking and bright ideas.

The linear theme continues throughout the designs of the website and print Minding your Business continues to be a leader in the meeting a events industry by bringing ideas to light, solutions that move businesses forward and creativity that connects with the audiences.