CUNA Mutual asked Illustra to create an incentive promotional program honoring the President’s Council qualifier…
Illustra redesigned the packaging for Treasure Cave Cheese, created supporting promotional programs and rolled out a new website.
Treasure Cave Cheese is the #1 Blue Cheese and marketed to households that are interested in entertaining with an upscale feel and want to treat their guests to a little luxury.
The packaging, website and promotional materials have a luxury feel supported by rich royal colors, typography and fancy recipes that can be downloaded from the website.
Year long supporting marketing elements to help drive sales in the dairy and deli cases included online banner ads, National FSI’s in the Sunday newspaper, in store point of sale coupons, ad’s in Food and Wine magazine, on-pack coupons, website recipes and a custom folder containing all sales material.
Gold level Millennium Award Winner
• Best Brochure
• Best P.O.S.